IOC and Warner Bros. Discovery Global Consumer Products Join Forces for Looney Tunes Olympic Licensing Agreement

The International Olympic Committee (IOC) has announced an exciting collaboration with Warner Bros. Discovery Global Consumer Products (WBDGCP) that will bring the beloved Looney Tunes characters to a collection of official Olympic-licensed products. This partnership aims to celebrate the Olympic values while engaging fans of all ages through a range of branded merchandise.

The IOC's Managing Director of IOC Television & Marketing Services, Anne-Sophie Voumard, expressed her enthusiasm for the licensing collaboration, stating, "Through the licensing collaboration with Warner Bros. Discovery Global Consumer Products, the timeless charm of the Looney Tunes characters will add to our celebration of the Olympic values: the power of sport, the power to create friendships, to cultivate respect and to bring the world together in the pursuit of excellence."

The Looney Tunes characters have a long-standing association with sports, notably highlighted in the blockbuster films "Space Jam" (1996) and its recent sequel "Space Jam: A New Legacy" (2021). Furthermore, the characters were previously featured in a product collection dedicated to Team USA during the 1996 Olympic Games in Atlanta. Their vibrant personalities perfectly embody the spirit of the Olympics, emphasizing teamwork, camaraderie, athleticism, and healthy competition.

This licensing agreement marks a significant milestone in the IOC's global licensing program, which aims to engage and connect fans through official Olympic merchandise. The Looney Tunes products will be an integral part of The Olympic Collection, offering a wide range of branded items such as apparel, toys, games, bags, stationery, and sports equipment. With a particular focus on engaging a young and active audience, this collection aims to captivate fans of all ages, providing them with unique and appealing merchandise that resonates with the Olympic spirit.

In addition to The Olympic Collection, the IOC's licensing program includes the Olympic Heritage Collection. This collection pays tribute to previous Games editions, featuring products inspired by their art and design elements. By offering apparel, mascots, and accessories from past Olympic Games, fans and collectors can connect with the rich heritage of the Olympic movement. Moreover, the Olympic and Paralympic Games Collections celebrate each upcoming edition of the Games, offering a diverse range of accessories, souvenirs, fan gear, and apparel.

The IOC's licensing programs provide fans with a tangible connection to the Olympic Games and the core Olympic values. By purchasing official merchandise, collectibles, and souvenirs, fans can demonstrate their support for the Games while immersing themselves in the Olympic spirit. These products serve as lasting mementos and reminders of the power of sport, friendship, respect, and excellence.

In addition to the collaboration with the IOC, WBDGCP has formed partnerships with various Olympic Committees and National Olympic Committees worldwide. These partnerships enable the creation of country-specific merchandise for each Olympic team, fostering a sense of national pride and unity among athletes and supporters. The countries involved in this initiative include the United States of America, Italy, Australia, New Zealand, Poland, Spain, and Mexico. Furthermore, WBDGCP has also developed Paralympic team merchandise for the USA and Brazil.

Within each country, WBDGCP will collaborate with licensees across multiple product categories, including fashion and sportswear, toys, collectibles, sporting goods, homeware, and beauty and grooming. This collaboration will ensure that fans and supporters of each Olympic team have access to a wide range of merchandise that not only embodies the spirit of their respective nations but also captures the essence of the Olympic Games.

The partnership between the IOC and Warner Bros. Discovery Global Consumer Products brings together the timeless charm of the Looney Tunes characters and the global appeal of the Olympic Games. Through this licensing agreement, fans of both the Looney Tunes and the Olympics can celebrate their shared values and engage with the Games through a vibrant and diverse range of official merchandise. This collaboration aims to inspire the next generation of fans while fostering a sense of unity and excitement surrounding the Olympic movement.

Photo credit: IOC website 

Phuket World Cup Wraps Up Paris 2024 Qualifying with Unforgettable Moments and Surprises

GAWSF Partner's News:

The recently concluded IWF World Cup in Phuket, Thailand, marked a thrilling and well-organized competition that will be etched in the memories of weightlifting enthusiasts. However, the upcoming weightlifting event at the Olympic Games in Paris promises to be a significantly different experience, owing to three key factors.

One of the highlights in Thailand was the unforgettable showdown between two Indonesian athletes, Rahmat Erwin and Rizki Juniansyah. After leading the Olympic rankings for an impressive 482 days and setting world records along the way, Rahmat was unexpectedly surpassed by his teammate Rizki in the final moments of the qualifying period for Paris 2024. Similar situations unfolded for other weightlifters, such as China's Jiang Huihua, Philippines' Olympic champion Hidilyn Diaz, Ecuador's Tokyo silver medallist Tamara Salazar, and Armenia's multiple European champion Samuel Gasparyan, as they were overtaken by their fellow teammates in a manner both dramatic and significant.

Rizki Juniansyah (INA)


These captivating head-to-head battles were a unique feature of the Phuket competition due to the limitation of one athlete per weight category imposed for the Paris Olympics. The World Cup served as the final opportunity for athletes to outshine their teammates and secure a spot at the prestigious event.

The People's Republic of Korea (PRK) demonstrated their dominance by claiming eight victories and setting as many world records, with seven of them achieved by female athletes. Over the past seven months, PRK has established itself as the strongest weightlifting nation since its return to international competition after a prolonged absence caused by the Covid-19 pandemic. However, their late entry into the Olympic qualifying program rendered their athletes ineligible for Paris, adding a unique dynamic to the competition.

Chong Song Ri (PRK)

The World Cup's intensity was further amplified by the number of red lights and bombouts witnessed. Athletes pushed themselves to their limits in an effort to climb the rankings, primarily in the B Groups. Such circumstances will not occur in Paris, as there will be no B Groups.

Interestingly, the cutoff point between the 10th-placed lifter and those below remained relatively stable across weight categories, with minimal changes. The largest upward move was a mere 3kg in the women's 59kg category, while the cutoff in two categories remained unchanged from before the World Cup.

Despite these patterns, two athletes managed to make remarkable leaps from the B Group to qualify for Paris. Korea's Yu Dongju climbed eight places in the 89kg category, while Turkmenistan's Davranbek Hasanbayev surged from 26th to eighth place in the 102kg category.

Davranbek Hasanbayev (TKM)

The event showcased exceptional performances from several individual stars, including record-breakers Rizki Juniansyah, China's Liu Huanhua in the 102kg category, Hou Zhihui, and PRK's Ri Song Gum in the women's 49kg category, Karlos Nasar from Bulgaria in the 89kg category, and Hampton Morris from the United States in the 61kg category, becoming his country's first senior world record holder in 55 years.

Other notable athletes who contributed to the spectacle without breaking world records included China's Li Wenwen and Ecuador's Neisi Dajomes, both Olympic champions, as well as Olivia Reeves from the United States, who claimed the top spot on the women's 71kg podium, surpassing competitors from China and PRK.

Li Wenwen (CHN)

China faces the challenge of deciding which athletes to leave behind, as they have qualified nine athletes while the limit is set at six. The women's team fared better than the men's, prompting China's national head coach, Yu Jie, to acknowledge the need to strengthen their fighting spirit after their performance fell below expectations. The experience gained from the World Cup will serve as valuable lessons to address any potential issues before the Olympic Games.

Egypt, Korea, the United States, and Venezuela deserve recognition for qualifying a significant number of athletes for Paris, considering the lowest athlete quota of 120 this century. The United States and Venezuela, however, will need to decline women's places after exceeding the limit of three.

Kate Vibert, despite ranking in the top 10 in two weight categories on the extended lists (two or more per nation), was unfortunate not to be selected. Nevertheless, she expressed admiration for the US team, stating that the respect for their team has significantly increased. Mike Gattone, the head coach and performance director of USA Weightlifting, echoed this sentiment, expressing pride in their athletes' achievements and highlighting the positive impact of the International Testing Agency (ITA) in ensuring a cleaner sport, thereby aiding the progress of "non-traditional" weightlifting nations.

Hampton Morris (USA)

The final rankings are now available on the IWF website. The complete list of 120 athletes for Paris, along with any Refugee Team members added by the IOC, will be announced in June. For detailed information regarding team nominations, reallocations, and rankings, interested parties are encouraged to visit the IWF website at

Karlos Nasar (BUL)

(Source from IWF from Brian Oliver, Photos by Giorgio Scala/Deepbluemedia)

TAFISA Explores Collaboration Opportunities in Macau

The Executive Committee of theThe Association for International Sport for All (TAFISA) received an invitation to attend the ASFAA Congress held in Macau from March 14th to 17th, 2024. Concurrently, the TAFISA held its own Executive Committee meeting in Macau.

The objectives of the TAFISA align closely with those of the GAWSF, presenting ample opportunities for collaboration between these two global sports organisations. On March 16th, 2024, Mr. Jean-Francois Laurent, the Secretary-General of TAFISA, along with Executive Committee members Mr. Max Tamazawa and Mr. Marco Tomasini, who also serves as the Vice President of the GAWSF and its Representative in Europe, visited the headquarters of the GAWSF. Their purpose was to engage in discussions with Mr. Che Kuong Hon, the President of the federation, and the Executive Committee, exploring potential areas of future cooperation.

Accompanied by Mr. Wong Po-kei, an Executive Committee member of ASFAA (Asia Sport for All Association) and the First Vice President of the GAWSF, as well as Mr. Che Kuong Hon, the President of the GAWSF, the delegation further visited Macau Daily. They were warmly received by Mr. Lu Bo, the President of the newspaper, and Ms. Wu Ting, the Office Director. During the visit, Mr. Lu Bo introduced the sports section of Macau Daily, which actively supports the development of mass sports policies implemented by the Macau Special Administrative Region government. He also highlighted the multicultural aspect of Macau, aiming to enhance TAFISA's understanding of the region.

Mr.Laurent expressed Macau's strong support for events such as the "World Challenge Day" and expressed the hope for increased future collaboration to jointly promote sports for all, bringing health and joy to the general public while striving to build a better world. With regard to promotional efforts, TAFISA hopes that the media will not solely concentrate on international major sports events, but will also recognise and endorse media outlets that actively contribute to the promotion of sports for all by issuing distinguishing labels. Mr.Laurent commended the significant contributions made by Macau Daily in advancing and publicising sports activities, suggesting that Macau Daily has the potential to become the first media outlet outside of Europe to be awarded such a label.

The TAFISA and the GAWSF have reached a consensus to strengthen their cooperation in the future, working together to advance inclusive sports and fitness for all. Additionally, both international sports organisations are committed to exploring the integration of e-sports and traditional physical sports.



17th ASFAA Congress is set to take place in Macao, China

On 14 - 18 March, 2024, the 17th ASFAA Congress is set to take place in Macao, China. Hosted by the Sports Bureau of the Macao SAR Government, the Congress will be held under the theme of 'Strengthening Family Relationships through Sport for All'.


The Congress promises to provide a dynamic platform for participants to engage in meaningful discussions and share valuable insights in the field of Sport for All. With simultaneous translation available in both English and Mandarin, attendees from diverse backgrounds and regions will have the opportunity to exchange ideas and foster collaborations.

  • Event Name:The 17th ASFAA Congress
  • Organizer:Sports Bureau of Macao SAR Government
  • Date:14-18 March 2024
  • Location:Hotel Royal Macau
  • Theme:Strengthening Family Relationships through Sport for All
  • Content:Keynote speech, panel discussion, poster presentation, gala dinner and participation in local sports event.
  • Accommodation for Non-Local Participants:4 nights included

Outline of the itinerary

Date Time Event
14 March Full day Non-Local Participants Arrival
15 March 14:30-15:00

Reception of Participants

Venue: Multifunctional conference Hall, 2nd Floor, Hotel Royal

Opening Ceremony of 17th ASFAA Congress

Theme Address 1: “Bridging Generations: Unlocking the Potential of Sports for All”

Speaker: Jean-François Laurent, Secretary General of TAFISA

Panel Discussion: TAFISA Board


Coffee Break


Keynote Address 1: Implementing the National Fitness Program, Building Harmonious and Beautiful Family Relationships

Speaker: ZHOU Jieyou, Executive Dean of Sports Business School of Guangzhou Sport University

16 March 09:30-10:30

Poster Presentation


Session I:

  • Herzel Hagay, Secretary General of ASFAA
  • Yasuo Yamaguchi, Vice President of ASFAA

Keynote Address 2: Reflection on Improving Family Relationships Through Sport for All

  • LI Xiaolin, Vice Chairman and Co Dean of Beijing Yonghuai Sports Institute
  • Discussion

Lunch (All Participants)

Venue: Fado Legendary Portuguese Cuisine (M/F, Hotel Royal)


Session II:

  • Case study sharing:Local Sport Event Organizers
  • Discussion

Closing Ceremony


Gala Dinner

Venue: Tromba Rija (G/F, Macau Tower Convention & Entertainment Centre)

17 March 06:00-09:00 Macao International 10K
Afternoon Free Activities
18 March Full day Non-Local Participants Departure



Promotion of Bodybuilding and Physique Sports in Thailand Supported by GAWSF and WBPF

The GAWSF and the World Bodybuilding And Physique Sports Federation (WBPF) appreciate, acknowledge, and support the efforts of the Thai Bodybuilding and Physique Sports Association in promoting bodybuilding and physique sports in Thailand.

With the support of the Thailand Sports Authority and the National Sports Development Fund, the association has been continuously launching various certified private fitness and bodybuilding coach courses accredited by the Thailand Sports Authority and the WBPF since March 2024.

The aim is to train more locally qualified fitness and bodybuilding coaches with international qualifications and vigorously promote the development of bodybuilding and physique sports in Thailand.